augment gtm
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Make your GTM team AI-native.

We build the AI and GTM engineering behind high-output marketing and sales teams. That means AI systems, workflows and training your people use every day, plus the pipeline plumbing underneath.

Book a 30-minute call

Trusted by teams at

AI Ops

From AI toys to tools that scale.

Most GTM teams have tried to implement AI, but little to show for it. We build the context, tools, integrations and habits to change that, custom to how you work.

  1. AI that knows your business

    Everything AI produces starts from your positioning, customers and voice, so it's right the first time.

    How we do itA shared context layer, set up once and kept current.

  2. Repetitive work, automated

    The recurring tasks that fill each role's week take minutes instead of hours.

    How we do itCustom Claude skills, commands and multi-step workflows.

  3. Connected to your stack

    AI works inside the tools your team already uses, from the CRM to call notes to Slack.

    How we do itPlugins and MCP integrations built around your systems.

  4. Habits that stick

    Everyone on the team knows how to use AI in their own role, and keeps using it after we leave.

    How we do itRole-specific training for marketers, SDRs and AEs, with recorded playbooks.

GTM engineering

More pipeline without more headcount.

We design, build and run custom systems underneath your go-to-market, so your team spends its time with buyers.

  1. Signals over guesswork

    Every day, your team sees which accounts are in market and why.

    How we do itIntent signals, enrichment and scoring built from your ICP.

  2. Personal outreach at scale

    Every message is researched and relevant, without reps writing each one by hand.

    How we do itAI agents that research, personalize and sequence outreach.

  3. Leads that never wait

    Inbound leads are qualified and routed to the right rep while intent is still high.

    How we do itReal-time enrichment, fit scoring and routing in your CRM.

  4. Data orchestration

    Your CRM, enrichment, product and call data stay connected and accurate, so every system and rep works from the same picture.

    How we do itData flows between your tools, plus hygiene, re-scoring and reporting.

How it works

Assess, build, train, run.

  1. 1

    Assess

    We measure how each role uses AI today and find the workflows worth building.

  2. 2

    Build

    We build the context layer, integrations and automations into your existing stack.

  3. 3

    Train

    We train each role on the workflows that move their number.

  4. 4

    Run

    We keep your systems running and improving, month over month.

Who you're working with

You work directly with the people who build it.

Colin White

Founder & Principal

Colin has spent the last decade building GTM engines in B2B SaaS. He started as a software engineer, and we still build GTM the way engineers build systems: repeatable, measurable and made to scale.

Colin leads every engagement as principal, with a team of AI engineers building alongside him. There's no account manager in the middle: the people who scope the work build it, and we stay in it with your team until it runs without us.

Previously
  • Head of Marketing & Growth, Knock
  • Director of Growth & Demand Gen, Clearbit
  • Software engineer and founder before that
Pricing

Three ways to work with us.

Each one stands on its own, so start with whichever fits where your team is today.

  • Assessment

    AI Fluency & Workflow Discovery

    Fixed$5,000

    Start here if you don't yet know where AI pays off. We assess how each role uses AI today and map the workflows worth building first.

    • Team-wide AI fluency assessment
    • Per-role productivity baseline
    • Workflow opportunity map
    • Prioritized roadmap
    • Readout with your team
    Two to three weeksBook an assessment
  • Project

    AI Enablement & Builds

    ScopedPer project

    We build the context layer, integrations and automations your team uses daily, then train each role on them. You keep everything we build.

    • Context layer + CLAUDE.md setup
    • Custom Claude plugins & skills
    • MCP integrations to your stack
    • Role-specific live training
    • Recorded playbooks + Loom docs
    Scope a project
  • Ongoing

    AI Ops & GTM Engineering

    From$10,000/mo

    We run your AI and GTM systems month to month, keeping workflows, integrations and context current, and building outbound, enrichment, scoring, routing and RevOps across sales and marketing.

    • AI workflow upkeep + new builds
    • Weekly performance reports
    • Team training + Loom docs
    • Real-time Slack support
    • 3-month minimum, then monthly
    Limited availabilityBook a call

AlsoWe take on a few fractional marketing leadership engagements. Mention it in your note.

Contact

Tell us what your team is working on.

We reply within one business day.